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    Our Specialities

    We specialize in advanced dental procedures that transform your smile and improve your quality of life.

    clear aligners & invisaling

    Invisalign | Clear Aligners

    Discreet, comfortable teeth straightening without metal braces. Perfect for adults and teens seeking a confident smile.

    dental implants

    Dental implants

    Permanent tooth replacement solutions including single implants, All-on-4 and All-on-X “teeth in a day” full arch restoration.

    Coming soon

    medical spa

    Facial Aesthetics & Cosmetic Injectables

    Complete your smile transformation with Botox, fillers, and microneedling treatments performed by dental professionals.

    Professional Associations

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    Our Awards

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    Dr. J. Rivas Plata

    Meet Dr. Jessica Rivas-Plata

    DDS - Cosmetic Dentist & Implant Specialist

    Dr. Rivas-Plata has over 25 years of experience providing exceptional dental care with a focus on our specialty procedures. After graduating with honors from the University of the Pacific Arthur A. Dugoni School of Dentistry, she completed advanced training in cosmetic dentistry, dental implants, and medical spa treatments.

    Her commitment to continuing education ensures that Prime Dental patients receive the most advanced and comfortable treatments available. Dr. Rivas-Plata is particularly passionate about helping patients transform their smiles and regain confidence through personalized care.

    Dental Implants All-on-4 Veneers All-on-X Teeth Whitening Smile Design Crowns Dentures
    Dental Implants All-on-4s Veneers All-on-X Teeth Whitening Smile Design Crowns Dentures
    Dental Implants All-on-4s Veneers All-on-X Teeth Whitening Smile Design Crowns Dentures
    Dental Implants All-on-4s Veneers All-on-X Teeth Whitening Smile Design Crowns Dentures

    Why Choose Prime Dental?

    Advanced Technology

    State-of-the-art equipment for precise, comfortable treatments.

    Specialized Expertise

    Advanced training in our core specialty procedures.

    Advanced Technology

    State-of-the-art equipment for precise, comfortable treatments.

    Specialized Expertise

    Advanced training in our core specialty procedures.

    prime dental smile face

    Caring hands behind every smile

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    Feel Right at Home

    From the moment you reach out to the moment you walk through our doors your comfort is our priority.

    Our Services

    Beyond our specialties, we provide comprehensive dental care for your entire family.
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    Cosmetic Dentistry

    Enhance your smile with our aesthetic dental treatments.

    General Dentistry

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    Maintain optimal oral health with our preventive and restorative care.

    Emergency Dentistry

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    Ast relief when dental emergencies strike.

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    Patient Success Stories

    "Excellent experience! Dr. Rivas-Plata always takes time to listen and truly cares about her patients! The office is clean and comfortable and her staff is amazing. I can only give the highest recommendation for this dental practice."

    Brian Collins

    "Amazing experience at Prime Dental ! Everything clean and organized! The stuff super friendly and Dr.Rivas very sweet and knowledgeable 👏🏻"

    Caroline Angelo

    "The best dentist ever the staff are excellent they treat you with respect ,the environment is very clean this is the place to be if you’re looking for a good dentist."

    Anneette Gray

    "Dr. Rivas was phenomenal, from the moment you walk in to the moment you walk out the staff is there to ensure you’re comfortable. My first visit and I’ll be back for my follow up."

    Priscilla De Anda

    Smile Transformations

    See the real results our patients have achieved with our specialty treatments.
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    Our Modern Facility

    See the real results our patients have achieved with our specialty treatments.

    Reception Area

    Welcoming Reception Area

    Comfort Amenities

    Comfortable amenities

    Dental technology

    State-of-the-art Technology

    Treatment Rooms

    Confortable treatment

    Membership Plans

    Save on your dental care with our in-house membership plans. No insurance needed!

    Prime Dental Adult

    Wellness Plan

    $56/month

    What’s included?

    Most popular

    Prime Dental Adult

    Maitenance Plan

    $94/month

    Financial Options

    Insurance

    We accept most major dental insurance plans and are in-network with:

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    logotipo united healthcare
    logotipo liberty dental plan
    logotipo cigna
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    logotipo metlife
    logotipo ameritas
    logotipo aetna
    Logotipo Geha connection dental Network
    logotipo humana dental
    logotipi careington solutions simplified

    Financing Options

    We partner with trusted financing companies to make your dental care affordable:

    logo cherry
    logo sunbit
    logo Proceed finance
    logo care credit
    logo alphaeon
    Dental Implants All-on-4 Veneers All-on-X Teeth Whitening Smile Design Crowns Dentures
    Dental Implants All-on-4 Veneers All-on-X Teeth Whitening Smile Design Crowns Dentures
    Dental Implants All-on-4 Veneers All-on-X Teeth Whitening Smile Design Crowns Dentures
    Dental Implants All-on-4 Veneers All-on-X Teeth Whitening Smile Design Crowns Dentures

    Frequently Asked Questions

    How much do dental implants cost?
    The cost of dental implants varies based on your specific needs and treatment complexity. A single tooth dental implant typically ranges from $3,000-$5,000, which includes the implant post, abutment, and crown. Full arch solutions like All-on-4 range from $20,000-$30,000 per arch. At Prime Dental, Dr. Jessica Rivas-Plata provides complimentary consultations with 3D imaging to create a personalized treatment plan and exact pricing. We offer flexible financing through CareCredit, Cherry, Sunbit, and Proceed Finance to make dental implants affordable. Most dental insurance plans cover a portion of implant costs. The investment in dental implants is worthwhile – they last 25+ years with proper care and prevent bone loss that occurs with missing teeth.
    Most patients report minimal discomfort during and after dental implant surgery. At Prime Dental, Dr. Rivas-Plata uses advanced techniques to ensure a comfortable experience. During the procedure, you’re fully numbed with local anesthesia, so you won’t feel pain – just pressure. We also offer sedation options for anxious patients. After surgery, most patients describe the discomfort as less than a tooth extraction. You may experience mild soreness, swelling, or bruising for 3-5 days, easily managed with over-the-counter pain medication. Dr. Rivas-Plata’s precise 3D guided surgery technique minimizes trauma to surrounding tissue, leading to faster healing and less post-operative discomfort. Most patients return to work the next day.
    Dental implants can last 25+ years to a lifetime with proper care and maintenance. Studies show dental implants have a 95-98% success rate over 10 years. The titanium implant post itself can last a lifetime as it fuses permanently with your jawbone through osseointegration. The crown on top may need replacement after 10-15 years due to normal wear, similar to natural teeth. Factors that affect longevity include: oral hygiene habits, regular dental checkups, not smoking, and controlling conditions like diabetes. At Prime Dental, Dr. Rivas-Plata uses premium implant systems and provides detailed aftercare instructions to maximize the lifespan of your investment. With proper care, dental implants are the most durable tooth replacement option available.
    All-on-4 dental implants is a revolutionary procedure that replaces all teeth in your upper or lower jaw using just four strategically placed dental implants. Unlike traditional dentures that slip and require adhesives, All-on-4 provides a permanent, fixed solution that looks, feels, and functions like natural teeth. The procedure uses advanced 3D planning to place four implants at precise angles to maximize existing bone, often eliminating the need for bone grafting. At Prime Dental, Dr. Rivas-Plata often provides same-day teeth – you leave with a functional temporary set the day of surgery, and receive your permanent custom prosthesis after healing. All-on-4 is ideal for patients with significant tooth loss, failing teeth, or uncomfortable dentures. It restores full chewing function, prevents bone loss, and transforms your smile in a single day.
    Most Invisalign and clear aligner treatments take 12-18 months to complete, though treatment time varies based on the complexity of your case. Simple cases with minor crowding or spacing may take as little as 6-8 months, while more complex cases involving significant misalignment may take 18-24 months. At Prime Dental, Dr. Rivas-Plata uses iTero 3D digital scanning to create a precise treatment plan and show you a preview of your results before you begin. You’ll wear each set of clear aligners for 1-2 weeks before switching to the next set. Most patients see noticeable improvement within 2-3 months. Factors that affect treatment time include: severity of misalignment, your age, compliance with wearing aligners 20-22 hours daily, and following Dr. Rivas-Plata’s instructions. Schedule a free consultation to get an exact timeline for your specific case.
    Porcelain veneers typically cost $1,000-$2,500 per tooth, depending on the material quality, complexity of your case, and number of veneers needed. A complete smile makeover (8-10 veneers for upper teeth) ranges from $8,000-$20,000. At Prime Dental, Dr. Rivas-Plata uses Digital Smile Design technology to create custom veneers that perfectly complement your facial features. The price includes consultation, digital smile preview, custom fabrication of premium porcelain veneers, and placement. While veneers are typically not covered by dental insurance (cosmetic procedure), we offer flexible financing options through CareCredit, Cherry, and other providers. Veneers are a long-term investment – they last 10-15 years with proper care and can transform chips, gaps, stains, and misshapen teeth into a Hollywood-quality smile. Schedule a complimentary cosmetic consultation for personalized pricing.
    Yes, BOTOX administered by a qualified dental professional is extremely safe and often more precise than at traditional medical spas. Dentists have extensive training in facial anatomy, oral muscles, and nerve pathways – critical knowledge for safe, effective BOTOX administration. At Prime Dental, Dr. Jessica Rivas-Plata has over 25 years of experience working with facial structures and provides both cosmetic BOTOX (wrinkle reduction) and therapeutic BOTOX (TMJ treatment, teeth grinding, jaw tension). Dental offices offer unique advantages: understanding of how facial muscles interact with your bite, ability to address both aesthetic and functional concerns, and sterile clinical environment. BOTOX at Prime Dental is FDA-approved, uses medical-grade products, and results last 3-4 months. Dr. Rivas-Plata’s anatomical expertise ensures natural-looking results with minimal risk of complications. Same-day appointments often available.
    For a dental emergency, call Prime Dental immediately at (754) 300-8929. We prioritize urgent cases and offer same-day emergency appointments for severe toothaches, broken teeth, knocked-out teeth, lost fillings/crowns, dental abscesses, and facial trauma. If you have a knocked-out tooth, handle it by the crown (not root), rinse gently with water, and try to place it back in the socket or store in milk – then get to our office within 30 minutes for best chance of saving the tooth. For severe pain, rinse with warm salt water and take over-the-counter pain medication. For a broken tooth, save any pieces and rinse your mouth. Do NOT use aspirin directly on gums (causes burns) or ignore the problem. Dental emergencies worsen quickly and can lead to infections, bone loss, or tooth loss if untreated. Dr. Rivas-Plata and our bilingual team are here to provide immediate relief. Walk-ins welcome for urgent cases.
    The most effective way to whiten teeth is professional whitening at Prime Dental. We offer two options: in-office laser whitening (results in one hour) and custom take-home whitening trays. In-office whitening uses professional-strength bleaching gel (much stronger than over-the-counter products) and typically lightens teeth 6-8 shades in a single visit. Results last 1-2 years with proper maintenance. Custom take-home trays cost less and provide gradual whitening over 2-3 weeks – you’ll see results in 3-5 days. While drugstore whitening strips and toothpastes can help maintain results, they’re significantly weaker and take much longer to show results. Dr. Rivas-Plata evaluates your teeth and gums to ensure safe, effective whitening and can address stubborn stains that over-the-counter products can’t remove. Professional whitening is safe for enamel when performed correctly. Not a candidate for whitening? We also offer porcelain veneers for dramatic, permanent smile transformation.
    For immediate tooth pain relief, rinse with warm salt water, take over-the-counter pain medication (ibuprofen works best for dental pain), and apply a cold compress to the outside of your cheek for 15 minutes. However, these are temporary measures – tooth pain indicates an underlying problem that requires professional treatment. Common causes include cavities, cracked teeth, exposed roots, gum disease, or dental infections. At Prime Dental, we offer same-day emergency appointments for severe tooth pain. Call (754) 300-8929 immediately – don’t wait for pain to worsen. Dr. Rivas-Plata will identify the source of pain and provide definitive treatment, whether it’s a filling, root canal, extraction, or other procedure. Ignoring tooth pain can lead to serious complications including abscesses, bone infections, and tooth loss. Do NOT place aspirin directly on gums (causes chemical burns) or use oral numbing gels for more than 2 days. Walk-ins welcome for urgent pain cases.

    Location & Hours

    Office hours

    Monday - Friday

    9:00 AM – 5:00 PM

    Saturday & Sunday (Closed)

    • Emergencies prioritized

    • Walk-ins welcome

    Contact

    Ready to Transform Your Smile?

    Save on your dental care with our in-house membership plans. No insurance needed!
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    Dental Resources

    Stay informed with the latest in dental health and treatments through our educational articles.